![]() This project examines the concept of ethos as a dwelling place in two sets of data. However, contemporary rhetoricians expand the meaning of ethos to a place: Michael Halloran argues that ethos is a “habitual gathering place,” Nedra Reynolds considers ethos as communities that are socially constructed, Michael Hyde describes ethos as the discourse where people can discuss some matters together, and Thomas Rickert conceptualizes ethos as a dwelling place where people can gather and flourish together. Ethos has been equated with credibility, with rationality as the focus. For Roman rhetoricians like Cicero, ethos is more like a theatrical mask that makes authorial presence accessible. ![]() For Aristotle, the medium (the speech) that conveys a speaker’s character is more important. For Plato and Isocrates, ethos is embodied in a speaker the speaker needs to develop upright character to gain trust from audience. In the realm of rhetoric, ethos has been conceptualized several times.
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